http://www.paddymcgrath.co.uk Paddy McGrath - Design, Illustration & Art Direction Sun, 12 Feb 2012 18:27:03 +0000 http://www.paddymcgrath.co.uk en http://paddymcgrath.co.uk/Expert-Logistics http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Expert-Logistics Sun, 12 Feb 2012 18:27:03 +0000 Paddy McGrath - Design, Illustration & Art Direction 2794286 <img src="http://payload24.cargocollective.com/1/3/102236/2794286/e-03.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload24.cargocollective.com/1/3/102236/2794286/e-03_o.jpg" align="left" /> <img src="http://payload24.cargocollective.com/1/3/102236/2794286/e-02.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload24.cargocollective.com/1/3/102236/2794286/e-02_o.jpg" align="left" /> This is a pitched identity for a logistics company. They have a slight twist in that they specialise in 'white goods' and work for more high-end brands/retailers. The solution is unashamedly simplistic. A circular device was chosen to represent the wheel, the typography is clean and precise and typeset to subtly represent a smile. In addition to a logo mark the client also requested a new strap line. I thought 'We'll take care of it' summed them up perfectly. In a literal sense, they 'take care' of high value consignments, but it also suggest taking ownership of a project and getting the job done. Thanks to Tommy G for the lorry illustration. http://paddymcgrath.co.uk/Albert-Dock http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Albert-Dock Sun, 12 Feb 2012 18:17:09 +0000 Paddy McGrath - Design, Illustration & Art Direction 1320191 <img src="http://payload.cargocollective.com/1/3/102236/1320191/dock01.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1320191/dock01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/102236/1320191/dock02.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1320191/dock02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/102236/1320191/dock03.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1320191/dock03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/102236/1320191/globe.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload.cargocollective.com/1/3/102236/1320191/globe_o.jpg" align="left" /> This is a project from a couple of years ago. I was asked to produce an idea to show the festive 'happenings' on the prestigious Albert Dock in Liverpool. The budget wasn't too high, so I produced an illustration of the Docks in a snow globe. This was juxtaposed with some victorian Christmas illustrations which were knocked back as background textures. http://paddymcgrath.co.uk/Message-Parlour http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Message-Parlour Sun, 29 Jan 2012 16:16:25 +0000 Paddy McGrath - Design, Illustration & Art Direction 1320151 <img src="http://payload.cargocollective.com/1/3/102236/1320151/mp-02.jpg" border="0" width="640" height="479" width_o="670" height_o="501" src_o="http://payload.cargocollective.com/1/3/102236/1320151/mp-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/102236/1320151/mp-03_640.jpg" border="0" width="640" height="478" width_o="670" height_o="501" src_o="http://payload.cargocollective.com/1/3/102236/1320151/mp-03_o.jpg" align="left" /> A daft idea for a billboard in town turned into a design for my business card at work. Had a ridiculously small budget for these, so concept had to take precedent over stock and special finish. Always brings a cheeky smile to people's faces when I hand these out. http://paddymcgrath.co.uk/FFFFFF-Christmas http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/FFFFFF-Christmas Sun, 29 Jan 2012 13:28:27 +0000 Paddy McGrath - Design, Illustration & Art Direction 1351983 <img src="http://payload.cargocollective.com/1/3/102236/1351983/sn-001.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1351983/sn-001_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/102236/1351983/sn-003.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1351983/sn-003_o.jpg" align="left" /> Each Christmas we send our clients a handy A1 sized calendar/planner for the forthcoming year. We try to give it a Christmassy theme without being too obvious. We're dreaming of a #FFFFFF Christmas. When shooting this project I learned that driving an automatic Golf down an ice covered (near vertical) hill can be a bit scary. http://paddymcgrath.co.uk/Blackwater http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Blackwater Sun, 29 Jan 2012 12:47:57 +0000 Paddy McGrath - Design, Illustration & Art Direction 1320590 <img src="http://payload.cargocollective.com/1/3/102236/1320590/b-01.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1320590/b-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/3/102236/1320590/b-02.jpg" border="0" width="640" height="478" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/3/102236/1320590/b-02_o.jpg" align="left" /> Blackwater Bars own and manage a series of bars, nightclubs & restaurants nationwide. The MD is heaviley into tattoo art and heavy metal. The brief was simple... Create a logotype/identity that reflects these interests. Branding material. Printed single-colour onto obscure/found materials. http://paddymcgrath.co.uk/Type-Tarts-Exhibition http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Type-Tarts-Exhibition Sun, 29 Jan 2012 12:47:45 +0000 Paddy McGrath - Design, Illustration & Art Direction 2608830 <img src="http://payload15.cargocollective.com/1/3/102236/2608830/type-tarts.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload15.cargocollective.com/1/3/102236/2608830/type-tarts_o.jpg" align="left" /> This was my submission for the Type Tarts exhibition organised by Create at Salford. The brief asked entrants to explore the slutty side of typography by producing postcards inspired by prostitute calling cards. I actually surprised myself with the subtle approach I ended up taking (ie. Not drawing a cock). http://paddymcgrath.co.uk/Essence http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Essence Sun, 29 Jan 2012 12:47:43 +0000 Paddy McGrath - Design, Illustration & Art Direction 2608871 <img src="http://payload15.cargocollective.com/1/3/102236/2608871/ess-001_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2608871/ess-001_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2608871/ess-002_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2608871/ess-002_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2608871/ess-003_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2608871/ess-003_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2608871/ess-004_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2608871/ess-004_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2608871/ess-005_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2608871/ess-005_o.jpg" align="left" /> This bespoke logotype was pitched for the rebrand of Essence Luxury Transport. They were keen to have a purely typographic solution that referenced their Brazilian heritage in some way. After noticing the letter 'e' was at the start, middle and end of the word (representing a journey), I highlighted this with the colours of the Brazilian flag. http://paddymcgrath.co.uk/The-Shield-Group http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/The-Shield-Group Sun, 29 Jan 2012 12:47:42 +0000 Paddy McGrath - Design, Illustration & Art Direction 2693961 <img src="http://payload19.cargocollective.com/1/3/102236/2693961/s-001.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload19.cargocollective.com/1/3/102236/2693961/s-001_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/3/102236/2693961/s-002.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload19.cargocollective.com/1/3/102236/2693961/s-002_o.jpg" align="left" /> <img src="http://payload19.cargocollective.com/1/3/102236/2693961/s-003.jpg" border="0" width="640" height="478" width_o="640" height_o="478" src_o="http://payload19.cargocollective.com/1/3/102236/2693961/s-003_o.jpg" align="left" /> The Shield Group required an identity that would allow them to move forwards and start to look as big a deal as their turnover suggests. They work with many prestigious clients such as Jaguar, JCB & Caterpillar (CAT) to name only a few. Their previous 'printer-designed' logo didn't really cut the mustard. I created a logo that is distinctly British. It is bold, precise and turns it's back on design fads & trends. A major influence for this project was David Gentleman's sublime British Steel marque. http://paddymcgrath.co.uk/Logos-Symbols http://paddymcgrath.co.uk/following/paddymcgrath.co.uk/Logos-Symbols Sun, 29 Jan 2012 12:47:41 +0000 Paddy McGrath - Design, Illustration & Art Direction 2605160 <img src="http://payload15.cargocollective.com/1/3/102236/2605160/001_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/001_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/002_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/002_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/003_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/003_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/004_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/004_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/005_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/005_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/006_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/006_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/007_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/007_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/008_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/008_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/009_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/009_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/010_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/010_o.jpg" align="left" /> <img src="http://payload15.cargocollective.com/1/3/102236/2605160/011_640.jpg" border="0" width="640" height="477" width_o="670" height_o="500" src_o="http://payload15.cargocollective.com/1/3/102236/2605160/011_o.jpg" align="left" /> This is a small collection of logos and symbols that were either pitched, used or screwed up and thrown away. The process of creating a logo is something I love deeply. To manifest meaning into a small mark in a unique & original way is one of the greatest challenges a designer can face.